UX That Works. Design That Delivers.
DESIGN LEADERSHIP PRODUCT STRATEGY CX/XD/UX
CAPABILITIES
UX Research
Accelerate the journey from initial use to experiencing the “Aha!” moment.
Persona / Client Journey Mapping
Have more users take desired actions by optimizing the user journey for conversion.
Wireframing & Prototyping
Ensuring users can learn and utilize the product to successfully achieve their goals.
Analytics Reporting
Detailed evaluation of performance, focusing on optimizing load times and UI responsiveness.
Design Thinking Workshops
Developing a strategic plan for immediate and long-term UX enhancements.
Responsive Design
Designing for every screen size to ensure seamless and consistent user experiences.
UX Consulting
Helping teams create user-centered solutions through strategy, research, and thoughtful design.
Behaviour Economics
Utilizing psychological insights to boost user engagement and satisfaction.
SELECTED
PROJECTS
Here are some highlights of the UX design projects I've worked on. Each project showcases the process and the impact of the user-centered design approach.
CLIENT
ENGAGEMENT
Collaborating with diverse clients has been a rewarding experience, enabling me to create tailored UX solutions that meet their unique needs.
ABOUT
ME
I’ve always had a deep passion for art and design. When I was younger, I aspired to be a classical animator, but market conditions led me down a different path. Fortunately, I was able to transfer my artistic skills into the User Experience field, where I integrate storytelling, journey mapping, and storyboarding to create meaningful experiences. By developing physical characters, I capture users’ emotional struggles, providing clients with a unique perspective they may not have previously considered.
With over 14 years in the digital space, I’ve had the chance to shape user experiences across financial institutions, consulting, and insurance. I've led initiatives within Personal and Commercial Banking, working closely with Digital Strategy and Product teams to bring meaningful, user-first solutions to life.
Outside of work, I continue to paint and draw, often alongside my children. I’m also an avid outdoorsman and fisherman who enjoys hiking in remote parts of Canada. Stepping away from technology and immersing myself in nature helps me reset and gain fresh perspectives.
LET'S GET IN TOUCH
LET'S CONNECT
Feel free to reach out to discuss any UX design opportunities or collaborations. I'd love to hear from you!
ALEXEI.TRUSH@GMAIL.COM
647-833-7874